Website Redesign
From Static to Strategic in One Month
Read the synopsis below. Full case study coming soon.
Role
Lead Designer
Tools
Squarespace
Adobe CC
Industry
Healthcare Technology
Overview
With an important annual tradeshow just four weeks away, our outdated website was no longer reflecting ARxIUM’s innovation or credibility. The site hadn’t been refreshed in years and was underperforming in both engagement and search visibility. I partnered directly with the CEO to plan, design, and relaunch the entire site on an accelerated timeline.
As our company’s sole designer and marketer, I rebuilt our information architecture, streamlined the navigation, and introduced a modern design system aligned with our brand strategy. I also developed an updated SEO framework, refreshed our messaging, and optimized content for conversion.
The new site launched on time and generated immediate results. Engagement and page views rose sharply in the first month, and we saw improved visibility across core search terms in our industry. The redesign positioned ARxIUM as a modern, credible leader ahead of the tradeshow and gave the company a renewed digital presence that better reflected its technology-driven brand.
View the live site: